A Love Letter to Paper

Welcome to Paper Swan & Co. My name is Elaina, and I am so glad you are here! This little studio grew from my love of paper, handwritten notes, and the small rituals that turn ordinary days into something memorable. I believe paper has the power to connect us in ways no screen can. A postcard on the fridge, a card kept in a drawer, or a journal filled with quiet thoughts can become keepsakes that last for years.

What began as a passion for collecting beautiful papers and sending thoughtful letters has become a collection of postcards, greeting cards, and journaling goods created to inspire calm, reflection, and joy.

Made With Intention

Paper Swan & Co. is a small stationery studio built on creativity and care. Every design begins with watercolor illustrations inspired by seasons, stories, and the comfort of everyday beauty. We create postcards that double as art prints, greeting cards that feel like keepsakes, and journaling goods that encourage slowing down.

Our work is made in small batches using FSC-certified and recycled paper. We choose these materials because quality and sustainability belong together. Every detail, from the texture of the paper to the packaging that arrives at your door, is chosen with intention.

A Name With a Story

The swan has long been a symbol of creativity, grace, and quiet strength. Paper Swan & Co. was named with the hope of bringing those qualities into the world of stationery. Our designs carry the calm of a still lake, the beauty of soft color, and the reminder that slowing down is something worth celebrating.

Our Values

  • Creativity: Stationery that turns everyday gestures into something beautiful

  • Community: Believing that handwritten notes connect people across distance and time

  • Connection: Designs that help preserve memories and make space for reflection

  • Care: Eco-friendly materials and thoughtful production choices that honor the planet

Paper is never just paper. It is a way to remember, to share, and to pause.

Tomorrow’s Chapter

Paper Swan & Co. continues to grow, but the heart of the studio remains the same. Our mission is to create meaningful paper goods that spark joy and connection. Whether you send a card across the miles, place a postcard in your journal, or frame a design as art, my hope is that you feel the comfort and inspiration behind it. Thank you for being here. Your support allows this small studio to keep creating and to continue celebrating the art of paper, one piece at a time.