Privacy Policy.
Last updated: October 6, 2025
Thank you for visiting Paper Swan & Co. ("Paper Swan & Co," "we," "our," or "us"). Your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, interact with our social channels, subscribe to our newsletter, or shop with us directly or through partner platforms such as Etsy or Faire.
By using our site or services, you agree to this Privacy Policy.
1. Who we are
Controller: Paper Swan & Co
Mailing address: 447 Sutter St Ste 405, PMB 303, San Francisco, CA 94108
Contact: hello@paperswanco.com
If you complete checkout on Etsy or Faire, those platforms act as controllers for their portions of your data and process payments under their own policies.
2. Information we collect
We collect information in the following ways.
A. Information you provide
Orders and fulfillment: name, email, phone (optional), shipping and billing addresses, order contents, notes or gift messages
Customer support and contact forms: name, email, and the message you send
Newsletter or marketing signups: email address and any optional profile fields
Wholesale and stockist inquiries: business name, contact name, email, website or social handle, store location
We do not store full payment card numbers. Payments on partner platforms are processed by those platforms or their payment processors.
B. Information collected automatically
When you browse our site we may collect non sensitive information such as device type, browser type, operating system, IP address, pages viewed, time on page, and referring URL. We use cookies and similar technologies for analytics, performance, and basic site functionality. See the Cookie Policy for details and controls.
C. Information from partners
If you purchase through Etsy or Faire we receive limited order information needed to fulfill your order. We may also receive aggregated analytics from service providers.
3. How we use information
We use personal information to:
Process, fulfill, and deliver orders
Communicate about purchases, shipping, and support
Operate and improve our website and services
Send newsletters and updates if you subscribe. You can unsubscribe at any time
Prevent fraud, secure our services, and comply with legal, tax, and accounting obligations
We do not sell personal information. We do not exchange it for money. We may share limited information with analytics and marketing service providers to measure performance. You can control this in Cookie Settings and through the choices described below.
4. How we share information
We share information only as needed to provide our services or when required by law.
Platforms: Etsy and Faire handle checkout and payments under their own privacy policies
Shipping carriers and fulfillment partners: name, address, and contact information for delivery and returns
Service providers: website hosting, email and newsletter tools, customer support tools, analytics, and security vendors. These providers must safeguard information and use it only to provide services to us
Legal and safety: to comply with valid legal requests or to protect rights and safety
5. Cookies and similar technologies
We use cookies and similar technologies for site functionality and analytics. You can control cookies in your browser settings and in our Cookie Settings link. Disabling cookies may limit some features. We honor the Global Privacy Control signal for sale or sharing opt outs where required.
6. Your rights
Your privacy rights depend on where you live. Common rights include:
Access: request a copy of your personal information
Delete: request deletion of personal information, subject to lawful exceptions
Correct: request correction of inaccurate information
Portability: receive certain information in a portable format
Restrict or object to certain processing
Opt out of sale or sharing for cross context behavioral advertising. We do not sell data. Where analytics or marketing cookies could be considered sharing, you can opt out using Your Privacy Choices, Cookie Settings, or the Global Privacy Control signal
To exercise rights contact hello@paperswanco.com. We will verify your request using information such as name, email, and order number. Authorized agents must provide written permission and proof of identity for both the agent and the consumer.
We will acknowledge requests within 10 business days and respond within 45 days. If we need more time we may extend once by up to 45 days and will notify you.
We do not discriminate against you for exercising privacy rights.
7. California Privacy Notice
If you are a California resident this section supplements our Privacy Policy.
Notice at collection
We collect the categories below for the purposes described in sections 3 and 4.
Category: Identifiers
Examples: name, email, postal address, IP address, order number
Sources: you, Etsy, Faire, your device
Purposes: order processing, customer service, compliance
Disclosed to: carriers, service providers, platforms
Category: Customer records
Examples: order history, messages
Sources: you, platforms
Purposes: fulfill orders, support
Disclosed to: service providers, platforms
Category: Commercial information
Examples: products purchased or viewed
Sources: you, your device
Purposes: operations and analytics
Disclosed to: service providers
Category: Internet activity
Examples: pages viewed, device and browser data, referring URL
Sources: your device
Purposes: site operations, security, analytics
Disclosed to: service providers
Category: Geolocation (coarse)
Examples: derived from IP
Sources: your device
Purposes: analytics and fraud prevention
Disclosed to: service providers
Category: Inferences
Examples: preferences derived from site activity
Sources: your device, our analytics
Purposes: improve services and communications
Disclosed to: service providers
We do not collect sensitive personal information. We do not sell personal information. We may disclose limited information to service providers and contractors. We may share limited information for analytics or marketing which you can opt out of.
Your California choices
Your Privacy Choices: use the link in our footer to opt out of sale or sharing and to manage cookie preferences
Limit the use of sensitive personal information: not applicable because we do not use sensitive personal information beyond what is necessary
Shine the Light: California Civil Code 1798.83 gives you the right to request information about sharing for direct marketing. We do not share for third party direct marketing
Global Privacy Control
We honor the Global Privacy Control signal for sale and sharing opt outs.
8. Email and SMS
Marketing emails are sent only with consent. You can unsubscribe at any time using the link in any email or by contacting us. We do not use SMS marketing unless you explicitly opt in to receive texts, in which case separate SMS terms apply.
9. Children
Our site and products are not directed to children under 13. We do not knowingly collect information from children under 13.
10. Data retention
We keep personal information only as long as needed for the purposes described above.
Orders and tax records: 7 years or as required by law
Customer support messages: up to 3 years
Newsletter subscription data: until you unsubscribe or for 24 months of inactivity, whichever comes first
When information is no longer needed we delete or anonymize it.
11. Security
We use reasonable administrative and technical safeguards designed to protect personal information. No system is perfectly secure. We encourage you to use unique passwords and keep order emails private.
12. Links to other sites
Our site may link to Etsy, Faire, Instagram, Pinterest, or other third party sites. Their privacy practices are governed by their own policies.
13. International visitors
Our services are based in the United States. If you access our site from outside the United States you consent to the transfer of your information to the United States which may have different data protection laws. If required by local law we will provide appropriate rights and choices.
14. Changes to this policy
We may update this policy. We will post the new version on this page with a new Last updated date. Your continued use of our services after changes means you accept the updated policy.
15. How to contact us
If you have questions or privacy requests contact us at hello@paperswanco.com or by mail at the address above.
16. Short form notice at collection for forms
When you submit a form we collect your name and email to respond to your inquiry or sign you up for the newsletter. We do not sell personal information. You can learn more in our Privacy Policy linked below and manage preferences in Cookie Settings and Your Privacy Choices.
17. Cookie Policy summary
We use cookies for site functionality and analytics. You can manage preferences using Cookie Settings in the footer or your browser controls. See the full Cookie Policy for details on cookie types, retention, and partners.